Broccoli Festival City 2019
This time last year I was preparing for Broccoli City Festival. I attend this event every year in D.C. since it has started. This experience was a little different from past years. I was actually working the festival instead of attending. I had the opportunity to interview the founders of BC Fest, Darryl Perkins and Brandon McEachern. Coach K, who is the chief operating officer (COO) of Quality Control Music, manages the likes of Migos, Cardi B, Gucci Mane, and Jeezy. I even met the web designer for Nipsey Hussle’s The Marathon Clothing Store, who shall remain namless since he is a private person.
Overall, the experience was dope. This year would’ve been amazing as well. Brandon and I had already started planning what our team would’ve been doing. Having these relationships with people can go a long way. Hopefully, after our “shutdown” is over then maybe we can start planning again.
Here’s a recap of what I wrote for BET. com last year:
The Broccoli City Festival returns this weekend with Childish Gambino and Lil Wayne headlining. In addition, the festival will feature Teyana Taylor, Ella Mai, City Girls, Wizkid, 6lack, Gunna, Lil Baby and YBN Cordae.
Broccoli City Festival celebrates communities that help sustain future generations by educating urban millennials through major events and social impact campaigns. The festival was founded by Darryl Perkins and Brandon McEachern.
“I started Broccoli City Festival because I felt like nobody was in the urban space talking about health and community in a cool way. Broccoli City Festival started as an Earth Day festival,” stated McEachern.
Before the festival, BroccoliCon takes place. BroccoliCon is a two-day conference that serves as a hub where 750+ of the world’s most influential leaders gather together to focus on leveraging resources, networking, and building relationships to address the challenges facing urban communities today. Some of the top names in the corporate, tech, and social impact space turn conversations into action by coming together. This includes talks with industry leaders like Quality Control Music’s Kevin “Coach K” Lee, Chief, Marketing Officer of Endeavor, Bozoma St. John, and our very own, Chief Marketing and Communications Officer BET Networks, Jeanine Liburd.